About Us

Every shade, every formula, and every detail has been laboratory-tested and specifically designed for melanin-rich skin. No grey tones or ashy finish. Enhance your skin and finally wear whatever you want with complete confidence.

Discover

You too, enjoy flawless skin all year round.

Discover how SHIMELA has helped over 12,000 women overcome their insecurities and feel confident in their skin.

Dark armpits

"I hadn't worn a sleeveless top in years because of my armpits. One layer of this product and they match the rest of my arm perfectly!"

Dark armpits

Stretch marks

"The stretch marks on my upper arms always made me self-conscious in photos. This blends them perfectly with my skin tone and the result looks natural."

Stretch marks

Scars

"It's incredible how well this hides the scars on my chest. It blends in so naturally and gives me a glow. I love it!"

Scars

Strawberry legs

"My legs have always had dark spots and marks from shaving and ingrown hairs. Now I can wear shorts in the summer!"

Strawberry legs

Back acne

"Hot weather always makes my back acne worse, but this covers it without looking cakey. It's fragrance-free too and matches my skin well."

Back acne

Discoloration

"I never used to wear shorts in the summer because of my darkening knees. It doesn't rub off and lasts 3 days. The color matches perfectly."

Discoloration

Free shipping

Every order ships free

Color match guarantee

Wrong shade? Free hassle-free exchange

Trusted by thousands

Join thousands loving their flawless skin